English Dictionary

Pioneers in dictionary publishing since 1819

English Dictionary

Pioneers in dictionary publishing since 1819

Bradley effect

Definitions

noun

  1. the distortion of opinion polls caused by the reluctance of respondents to admit to a preference that is regarded as socially unacceptable

Word Origin

C20: after the failure of polls to predict the defeat of Tom Bradley (1917–98), an African-American candidate, in the 1982 election for the governorship of California

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