English Dictionary

Definition of “category management”

category management

(marketing) the management of a range of related products in a way designed to increase sales of all of the products

By downgrading product knowledge and experience category management encourages dumbed-down, uniform, mass-produced food.

Joanna Blythman SHOPPED: The Shocking Power of British Supermarkets (2004)

Nor is independent category management exactly foreign to Levers.

Business Today (1999)

What you need is better category management and a through-the-line approach.

Independent (1998)

BBB

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Wingman

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UGGO

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Comp

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DECON

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