- (marketing) the management of a range of related products in a way designed to increase sales
of all of the products
Example Sentences Including 'category management'
By downgrading product knowledge and experience category management encourages dumbed-down, uniform, mass-produced food.
SHOPPED: The Shocking Power of British Supermarkets (2004)
Nor is independent category management exactly foreign to Levers.
Business Today (1999)
What you need is better category management and a through-the-line approach.
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