English Dictionary

Definition of “Generation Y”

Generation Y

Definitions

noun

  1. members of the generation of people born between the early 1980s and mid-1990s who are seen as being discerning consumers with a high disposable income

Example Sentences Including 'Generation Y'

At DaimlerChrysler AG's Chrysler Group, marketing chief Jim Schroer says Generation Y simply cannot be ignored.
Edmonton Sun (2003)
The grandparents of Generation Y are some of the chief beneficiaries of the house price boom.
Times, Sunday Times (2002)
The survey also found that Generation Y is relying on financial assistance to a greater degree than baby boomers.
Globe and Mail (2003)
Yet John Battersby, tax partner at KPMG, the accountancy firm, suggests that Generation Y should be even more favoured.
Times, Sunday Times (2002)

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