gimmick (ˈɡɪmɪk
)
Definitions
noun
- something designed to attract extra attention, interest, or publicity
- any clever device, gadget, or stratagem, esp one used to deceive
- mainly US a device or trick of legerdemain that enables a magician to deceive the audience
Alternative Forms
ˈgimmickry noun ˈgimmicky adjectiveWord Origin
C20: originally US slang, of unknown originUsage examples
I told him they didn't and it was just a gimmick of the Frogs, but he wouldn't listen.
, A Question of Principle (1986)I guess, the consumer saw them for what they were: a gimmick.
Business Today (2000)And the gimmick works -- this fourth game in the eight-year-old series is arguably the best.
canada.com (2005)Health claims were dismissed by the report as a "marketing gimmick ".
Sun, News of the World (2002)This is yet another dating gimmick , but it certainly is different.
, EMOTIONAL ROLLERCOASTER: A Journey Through the Science of Feelings (2005)