English Dictionary

Definition of “market-led”

market-led (ˌmɑːkɪtˈlɛd)

of or relating to an approach to business in which the customer's requirements are identified by market research before a product or service is released

"The Commission would have favoured further unbundling had Telecom not offered a market-led solution.

New Zealand Herald (2003)

Globalisation is a market-led process, which politicians have been powerless to control or interfere with.

Independent (1998)

I would be delighted to hear from readers about their successes and failures in making market-led strategic change real for their companies.

Piercy, Nigel Market-led Strategic Change

Target-costing is market-led , wherein the cost of a product is determined by the market.

Business Today (2000)

The boys ' concerns appear to be more ` market-led " -- they tend to see cash as a way of getting the latest games consoles.

Sun, News of the World (2000)

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