Englisch

pinkwashing

Neuer Wortvorschlag
when a company adopts (or pretends to adopt) a positive attitude towards LGBT+ identities in order to promote their brand or product
Zusätzliche Informationen

He also voiced concerns that the onerous costs for road closures, barricades and parking suspensions imposed on Pride had forced it to rely heavily on corporate sponsorship. There was a danger of “pinkwashing”, he said. “Some corporates seem to see Pride as a marketing opportunity to target LGBT+ customers.” [The Guardian (online), 6 July 2019]

Eingereicht von: LexicalItem - 19/07/2019

Genehmigungsstatus: Pending Investigation

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