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when a company adopts (or pretends to adopt) a positive attitude towards LGBT+ identities in order to promote their brand or product
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He also voiced concerns that the onerous costs for road closures, barricades and parking suspensions imposed on Pride had forced it to rely heavily on corporate sponsorship. There was a danger of “pinkwashing”, he said. “Some corporates seem to see Pride as a marketing opportunity to target LGBT+ customers.” [The Guardian (online), 6 July 2019]

Eingereicht von: LexicalItem - 19/07/2019

Genehmigungsstatus: Pending Investigation

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