phrase → often If you say that something happens as often as not, or more often than not, you mean that it happens fairly frequently, and that this can be considered as typical of the kind of situation you are talking about. ⇒ Yet, as often as not, they find themselves the target of persecution rather than praise. ⇒ Although sometimes I feel like bothering, as often as not I don't. ⇒ Behind many successful men there is, more often than not, a woman who makes this success possible.
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