Those who seek to bolster their popularity by image-building and the frenetic pursuit
of 'public relations' must not neglect the solid ground on which their position depends.
The company's financial strength was dubious, but slick image-building, unscrupulous
selling and arrogant management persuaded even sophisticated professionals to ignore
the warning signs.
It's just image-building.
an image-building exercise
She took another important step in her public image-building process by addressing
an international conference on women's health issues.
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