noun a. improving the brand image or public image of something or someone by good public relations, advertising, etc ⇒ Those who seek to bolster their popularity by image-building and the frenetic pursuit of 'public relations' must not neglect the solid ground on which their position depends., ⇒ The company's financial strength was dubious, but slick image-building, unscrupulous selling and arrogant management persuaded even sophisticated professionals to ignore the warning signs., ⇒ It's just image-building.
b. (as modifier) ⇒ an image-building exercise, ⇒ She took another important step in her public image-building process by addressing an international conference on women's health issues.
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