Synonyms of 'catchcry'
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a comedy character with the catch phrase, `You don't want to do that'
A motto is a short sentence or phrase that expresses a rule for sensible behaviour, especially a way of behaving in a particular situation.
What is your regiment's motto?
Thesaurus for catchcry from the Collins English Thesaurus
a well-known , frequently used phrase , esp one associated with a particular group, etc