loud, exaggerated, or sensational advertising or propaganda
verb transitive, verb intransitiveWord forms: ˈballyˌhooed or ˈballyˌhooing
to advertise or promote
by sensational methods
Webster’s New World College Dictionary, 4th Edition. Copyright © 2010 by
Houghton Mifflin Harcourt. All rights reserved.
Word origin of 'ballyhoo'erroneously assoc. with Ballyhooly, village in Ireland: origin obscure