Definition of 'brand'

brand

(brænd )

Word forms: plural, 3rd person singular present tense brands , present participle branding , past tense, past participle branded

1. countable noun [adjective NOUN]

A brand of a product is the version of it that is made by one particular manufacturer.

This is my favourite brand of shampoo. [+ of]

I bought one of the leading brands.

...a supermarket's own brand.

Synonyms: trademark, logo, brand name, marque More Synonyms of brand

2. countable noun

A brand of something such as a way of thinking or behaving is a particular kind of it.

The British brand of socialism was more interested in reform than revolution. [+ of]

3. verb

If someone is branded as something bad, people think they are that thing.

I was instantly branded as a rebel. [be VERB-ed + as]

The company has been branded racist by some of its own staff. [be VERB-ed adjective]

The U.S. administration recently branded him a war criminal. [VERB noun noun]

Synonyms: stigmatize, mark, label, expose More Synonyms of brand

4. verb

When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin.

The owner couldn't be bothered to brand the cattle. [VERB noun]

Synonyms: mark, burn, label, stamp More Synonyms of brand

Brand is also a noun.

A brand was a mark of ownership burned into the hide of an animal with a hot iron.

5. adjective

If something is on brand, it conforms to the idea of a product, organization, or person that someone wants to promote.

They spend their days on their employers ' social media accounts, retweeting on-brand messages.

More Synonyms of brand

Video: pronunciation of
brand

brand in British English

(brænd )

noun

a particular product or a characteristic that serves to identify a particular product

a trade name or trademark

a particular kind or variety

he had his own brand of humour

an identifying mark made, usually by burning, on the skin of animals or (formerly) slaves or criminals, esp as a proof of ownership

an iron heated and used for branding animals, etc

an identifying characteristic

the book bears the brand of the author's optimism

a burning or burnt piece of wood, as in a fire

8. archaic or poetic

a flaming torch

a sword

a fungal disease of garden plants characterized by brown spots on the leaves, caused by the rust fungus Puccinia arenariae

verb (transitive)

10.

to label, burn, or mark with or as with a brand

11.

to place indelibly in the memory

the scene was branded in their minds

12.

to denounce; stigmatize

they branded the group traitors

13.

to give a product a distinctive identity by means of characteristic design, packaging, etc

Derived forms

brander (ˈbrander)

noun

branding (ˈbranding)

noun

Word origin

Old English brand-, related to Old Norse brandr, Old High German brant; see burn1

Brand in British English

(brænd )

noun

Russell. born 1975, English comedian and television presenter

brand in American English

(brænd )

noun

a stick that is burning or partially burned

a mark burned on the skin with a hot iron, formerly used to punish and identify criminals, now used on cattle to show ownership

the iron thus used

a mark of disgrace; stigma

an identifying mark or label on the products of a particular company; trademark

the kind or make of a commodity

a new brand of tea

a special kind

his brand of nonsense

6. Archaic

a sword

verb transitive

to mark with or as with a brand

to put a mark of disgrace on; stigmatize

to market (products) by branding

Derived forms

brander (ˈbrander)

noun

Word origin

ME < OE brand, brond, a flame, torch, sword < base of biernan, brinnan, burn1

brand in Retail

(brænd)

Word forms: (regular plural) brands

noun

(Retail: Marketing)

A brand is a name, trademark, or other symbol which distinguishes a product or manufacturer from others in the market, for example Coca Cola, Apple, or Ford.

The company's objective is to become the leading Internet-based music media company and to create a global brand.

Goods at the mid to low end of the market have reported poor sales in recent trading statements, while luxury brands are still turning huge profits.

A brand is a name, trademark, or other symbol which distinguishes a product or manufacturer from others in the market, for example Coca Cola, Apple, or Ford.

Talking about brandsIf a store carries or stocks a particular brand, it offers it for sale.A leading, best-selling or top-selling brand is one of the most popular brands. An exclusive, luxury or premium brand is a very expensive brand.A brand identity or image is the way that people think of a particular brand, for example whether they think it is expensive, good quality or stylish, etc.

Examples of 'brand' in a sentence
brand

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The brand was one of the first established beauty companies to work with bloggers.The brand also has a cool plaid skirt and hoodie that are perfect for this season.They might think twice before spreading their own particular brand of mayhem and destruction.Some consumer brands also offer cinema discounts.Brands tag their products in the images they post, in the same way that users tag their friends.There used to be just one brand of sock that he was happy to wear, but they were no longer available.He reportedly sees Gloucester as a vehicle to help spread his company 's brand. Far from competitors, the two delight in coming up with ideas for one another's brands.The stunned trader running the outlet insisted he had not realised what the design showed and branded it'terrifying'.The former design and branding consultant sold his house in London to raise the money and planted 20 acres of vines.