( Retail : Marketing )
To provide an improved customer experience, the entire company was involved in a series of service-driven initiatives.
The company, which is dedicated to customer service, has undertaken wide-ranging research
to enhance customer experience.
Customer experience is what customers feel while shopping, affected by such factors as how a store is
laid out, the level of service they receive, and how easy it is to find products.
Collins English Dictionary. Copyright © HarperCollins Publishers