Definition of 'hype'
Video: pronunciation of 'hype'
Example sentences containing 'hype'
These examples have been automatically selected and may contain sensitive content. Read more…
But hype plays very little part in this success story. Times, Sunday Times (2012)There has been no lack of hype surrounding this series. Times, Sunday Times (2015)The release of a major pop album usually requires cranking up the hype machine. Times, Sunday Times (2013)The result of this hype is usually lots of publicity. The Bullet Catchers (1989)Has all the hype surrounding the film surprised her? Times, Sunday Times (2015)It runs very deep and there will be a lot of hype around that game. Times, Sunday Times (2012)But the way the first season went and took off so quickly the whole hype machine went with it. The Sun (2013)But will it justify the hype? Times, Sunday Times (2010)There was a lot of hype. The Sun (2011)Throughout it all, he refused to buy into the hype. Times, Sunday Times (2013)The hype or image thing didn't interest me. Times, Sunday Times (2016)Just goes to show pre-match hype and hoopla can only get you so far. The Sun (2015)Here, the hype is the thing. Times, Sunday Times (2008)All the pre-match hype was about the duel of the two superstars. The Sun (2013)This was F1 at its best and all it needed was a race to justify the hype. Times, Sunday Times (2015)After all the pre-match hype it was woefully disappointing. The Sun (2010)Partly because it is a constant hype machine fuelled incessantly by Sky. Times, Sunday Times (2011)A lot of this hope is just media hype. Times, Sunday Times (2009)The hope and the hype can become a burden on the weekly grind of the European Tour. Times, Sunday Times (2007)Sometimes it's a little too much hype for me, kind of a cheerleading thing. Christianity Today (2000)He has deserved neither the adulation nor the contempt, but that's media hype for you. Times, Sunday Times (2011)Given the hype surrounding last week's launch of Amazon. Times, Sunday Times (2007)
Trends of 'hype'
Used Occasionally. hype is one of the 30000 most commonly used words in the Collins dictionary
View usage for:
Translations for 'hype'
British English: hype NOUN
Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
We are certainly seeing a lot of hype by some companies.
Definition of hype from the Collins English Dictionary
5 unusual words & phrases to upgrade your World Cup 2018 banter
Impress your friends, family and colleagues with this unusual collection of football lingo.
VAR, planebae & a peng sort: July’s Words in the News
Catch up on the latest words in the news this July with Robert Groves.
Join the Collins community
All the latest wordy news, linguistic insights, offers and competitions every month.