Definition of 'in the long term'
Example sentences containing 'in the long term'
Times, Sunday Times (2006)
While milking may bring in easy money in the short term, in the long term it wears down the brand until it no longer stands for anything.THE 22 IMMUTABLE LAWS OF BRANDING (2002)
I'm not sure how sustainable it is to do this in the longer term; you want to see your kids grow up.Times, Sunday Times (2011)
Definition of in the long term from the Collins English Dictionary