Word forms: plural, 3rd person singular present
tense market tests
, present participle market testing
, past tense, past participle market tested
1. countable noun
If a company carries out a market test, it asks a group of people to try a new product or service and give their opinions on it. [business]
⇒ Results from market tests in the U.S. and Europe show little enthusiasm for the product.
If a new product or service is market tested, a group of people are asked to try it and then asked for their opinions on it. [business]
[be V-ed] ⇒ These nuts have been market tested and found to be most suited to the Australian palate.
[V n] ⇒ The company uses the simulator to market test new designs.
⇒ They learnt a lot from the initial market testing exercise.
COBUILD Advanced English Dictionary. Copyright © HarperCollins Publishers