Word forms: (present) pre-sells, (past) pre-sold, (perfect) pre-sold, (progressive) pre-selling
( Retail : Marketing )
They often pre-sell new titles by popular authors on their website before their release.
New generation smartphones are often pre-sold to customers eager to be ahead of the technological curve.
To pre-sell a product to promote it with publicity before it comes on to the market.
Collins English Dictionary. Copyright © HarperCollins Publishers