Word forms: repositions
To reposition an object means to move it to another place or to change its position. [V n] ⇒ It is not possible to reposition the carpet without damaging it.
2. verb To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed. [V n] ⇒ The sell-off is aimed at repositioning the company as a publisher principally of business information. [V pron-refl] ⇒ Mazda needs to reposition itself if it is to boost its sales and reputation.
COBUILD Advanced English Dictionary. Copyright © Harper Collins Publishers