persuasionnow chiefly in moral suasion, the act of persuading by appealing to one's sense of morality
Webster’s New World College Dictionary, Fourth Edition, compiled by the
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Mifflin Harcourt. Published by Houghton Mifflin Harcourt. All rights reserved.
Word origin of 'suasion'ME < L suasio < suasus, pp. of suadere, to persuade: see sweet