Word forms: (present) underprices, (past) underpriced, (perfect) underpriced, (progressive) underpricing
( Retail : Pricing )
an article for sale is to sell
it at too low a price.
Too often, small business owners underprice their goods and services, believing that low prices are the only way they can achieve
a competitive advantage.
Retailers are tempted to underprice their products and services when they enter a new market to ensure its acceptance.
To underprice an article for sale is to sell it at too low a price.
Collins English Dictionary. Copyright © HarperCollins Publishers