अंग्रेज़ी

pinkwashing

नए शब्द सुझाव
when a company adopts (or pretends to adopt) a positive attitude towards LGBT+ identities in order to promote their brand or product
अतिरिक्त जानकारी

He also voiced concerns that the onerous costs for road closures, barricades and parking suspensions imposed on Pride had forced it to rely heavily on corporate sponsorship. There was a danger of “pinkwashing”, he said. “Some corporates seem to see Pride as a marketing opportunity to target LGBT+ customers.” [The Guardian (online), 6 July 2019]

द्वारा प्रस्तुत: LexicalItem - 19/07/2019

स्वीकृति की स्थिति: Pending Investigation

अनुपयुक्त चिह्नित करें
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