Part of speech: noun Origin: wacky packaging Example: ‘Wackaging’ or wacky packaging, refers to the increasingly overly familiar, infantilised copy that’s become ubiquitous ever since ‘Innocent’ adopted a wacky and distinctive tone of voice on their packaging in 2000. www.oxygenagency.co.uk Coined by Guardian journalist Rebecca Nicholson
wackagingNew Word Suggestion
the cutesy and overly familiar tone used in advertising copy
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