Used as a noun, in imitation of its use by J.R.R. Tolkien's character Gollum/Sméagol (in 'The Hobbit' and 'The Lord of the Rings') who addressed the One Ring as "my precious." An example of this usage is in a CNET article (Rick Broida, Sep. 5, 2017): "For starters, the iPhone 8 isn't expected to inherit the iPhone 7's pricing structure. Rather, rumor has it the new precious will start at $1,000." https://www.cnet.com/how-to/when-will-the-iphones-price-drop/
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