Used as a noun, in imitation of its use by J.R.R. Tolkien's character Gollum/Sméagol (in 'The Hobbit' and 'The Lord of the Rings') who addressed the One Ring as "my precious." An example of this usage is in a CNET article (Rick Broida, Sep. 5, 2017): "For starters, the iPhone 8 isn't expected to inherit the iPhone 7's pricing structure. Rather, rumor has it the new precious will start at $1,000." https://www.cnet.com/how-to/when-will-the-iphones-price-drop/
GDPR, yanny/laurel & MadaBaka Beat: May’s Words in the News
Catch up on the latest words in the news this May with Robert Groves.
Ruby Chocolate, Fatberg & Right to be Forgotten: April’s Words in the News
Catch up on the latest words in the news this month with Robert Groves.
Join the Collins community
All the latest wordy news, linguistic insights, offers and competitions every month.